Oatgrameal is a handcrafted granola brand created by a mother to bring the deliciousness of a French breakfast to her family's table. Using her talent from her education at Le Cordon Bleu in France, she wanted to share her granola with the public.
Inspired by her background story and the tradition of French artisans, we developed the concept of Oatgrameal to deliver
high-quality and luxurious breakfast experiences.
To visually express the timeless artisanship and elegance, we adopted a classic French-style illustration approach. The packaging design features illustrations of a quaint village, reflecting the charm of traditional French aesthetics. The logotype also incorporates typography reminiscent of movable type used in these illustrations, enhancing the overall refined and artisanal feel.
